Radicofani alive
In recent years, the issue of bee advocacy and the farming profession is becoming more current and pressing. It is idi one of the most serious environmental, social and economic emergencies facing our society. The crisis in this sector has become increasingly pressing due to climate change but also aggressive farming practices with the massive use of pesticides, and last but not least, competition from low-quality, low-priced products imported from abroad.
But this is precisely why it is more crucial than ever to create opportunities that protect this complex heritage on which the future of food, food security, the environment and biodiversity depends.
For an area of such value as Radicofani, gateway to the Val d’Orcia, protecting bees, but especially supporting beekeepers, is a priority.
Radicofani, moreover, can boast a centuries-old tradition of medicinal herb cultivation, linked to its past as a stopover point on the Francigena and the presence of the Ospitali, no less than five of them, which gave shelter and care to pilgrims on their way to Rome. Therefore, this uniqueness has characterized Radicofani as a “hospitable” place ever since and is a key asset to reinforce the value of the area as a place of choice for honey production (medicinal herbs are valuable plant species as pollinators), to create a community of skilled beekeepers and also new youth employment, new economy, new housing flows.
Doing business in Radicofani, another way of life
Defending bees means defending the future. In Radicofani, doing business means investing in biodiversity, quality and resilience, responding to one of the most urgent challenges of our time.
